The Tech PR Playbook

There is no doubt that Public Relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity and drive sales, too often common mistakes result in wasted money, finger pointing and tattered reputations.

After listening you will know how to use media coverage of your organization to:

- Build a brand the world fawns over

- Win the war for talent in your industry,

- Inject your sales program with a dose of rocket fuel

- Attract investors who can help you level up

Authors Jackson Wightman and Borjana Slipicevic have worked with Fortune 100s, scale-ups and startups for a combined 40 years via their PR agency, Proper Propaganda. The systems and insights in this book have helped the firm’s clients get into every major media outlet in the Anglosphere, from The New York Times, to TechCrunch, to Mashable and beyond.

Packed with strategic advice, free tools and practical tips, this book will forever change your outlook on PR and allow you to build relationships with the world’s leading media outlets, get the coverage you have always dreamt about and build a valuable company people love. Leaders at innovation companies will never look at PR the same way after listening.

The Tech PR Playbook

Episodes

Closing Credits

Concluding Thoughts

Chapter 10 – Bigger Questions Beyond Coverage

Chapter 9 – Post-Publication

Chapter 8 – Media Interviews

Chapter 7 – Pitching and Outreach

Chapter 6 – Asset Preparation

Chapter 5 – Initial Steps

Chapter 4 – Expected Inputs and Costs

Chapter 3 – Typology of Tech Stories

Chapter 2 – News in Tech

Chapter 1 – Is Tech PR for you?

Introduction

Opening Credits

Imagine you could access a key to unlock editorial coverage in the world’s biggest media outlets and catapult your innovation company to the stratosphere.